Thursday, May 16, 2013

Best Concealer


And the winner is in the 2012 “Good Housekeeping” awards……..

Good Housekeeping
2012 Anti-Aging Awards: Makeup/ Silver Winner
The lab gave Avon Anew Age-Transforming Concealer SPF 15 ($10, six shades) high marks for firming. Though some shades had peachy undertones, consumers liked how well the product matched their skin tone. Also noteworthy: It was the only concealer we tested that offered a shade for dark skin.


Anew Beauty Age-Transforming Concealer SPF 15 provides the benefits of an illuminating concealer, an in-part titanium dioxide sunscreen, and glycolic acid in one concealer. The pH of 3.6 allows the glycolic acid (present at about 3%) to exfoliate, but such exfoliation isn’t needed for the under-eye area, which is precisely where this concealer is likely to be applied.
If you need a concealer with complete coverage this works wonders. For hereditary puffiness and uneven skin tone or dark circles under your eyes you may want to apply it to the entire eye area for a bright eyed look under powder or eye shadow. This concealer works for covering small broken capillaries around the nose and chin as well.

The click-pen applicator dispenses the product onto a brush, and although initially too slippery. You have to turn the base of the brush to get the product to load. The trick is to only turn the dial one or two clicks at a time so you don't get too much product on the brush. Brush only a light coat on your skin and then gently pat with your ring finger. This removes any excess product and also blends at the same time (don't rub, just pat - otherwise, you will rub it off). If it's not enough coverage put on another coat and gently pat again (as with most things, if you put on too many coats it will most likely cake).

It comes in six shades so you should not have a problem ordering the right color but, as someone else said, “what's nice about Avon is you can return it and try again."


Based on the formula, this will make skin smoother and protect it from sun damage—just be cautious about using it too close to the eye due to the acidic pH.

One of the best all around concealers and the price is right!